“Your site isn’t in the top ten of Google for your chosen keywords” so the email told me, it then goes on to offer to rectify the situation for $99.99 plus the most complicated pricing structure for extras i have ever seen,
but before you start to panic and throw good money away lets get some understanding of what keywords are.

The meaning of keywords in this context, is the way of describing what a user is searching for, which relates to the email above,

According to that email, my chosen keywords are not bringing results, well im sorry but I don’t believe in telepathy, so how could they possibly know what my keywords are in the first place, so lets not write a cheque just yet, a good site designer will work with you to identify your key words, and write your site accordingly